Projects

Developed a proprietary analytics platform at UTA, enabling data-driven decisions and optimizing creator partnership ROI for marketing strategies.

Rival is a gaming-as-a-service platform that collaborates with brands and sports organizations to create customized gaming communities, enhancing fan engagement and loyalty. By offering features such as loyalty-based rewards, data collection, and access to diverse fan demographics, Rival enables its partners to connect authentically with consumers passionate about gaming.

Founded PSAG to foster collaboration among CTOs and CIOs in professional sports, creating a thriving community for innovation and ideation.

Designed and implemented Arena OS, an innovative unified operations platform enhancing fan experiences and streamlining operational efficiency for the Clippers’ new stadium.

Developed Medal Count, a platform empowering athletes to monetize their brand through authentic connections and personalized content delivery.

United Talent Agency (UTA) has proactively embraced artificial intelligence (AI) to enhance its operations and better serve its clients. Under the leadership of Chief Technology Officer Charles Sims, UTA has developed strategies to integrate AI into various facets of the agency, aiming to streamline processes and foster innovation.

United Talent Agency (UTA) acquired MediaLink, a strategic advisory firm, for approximately $125 million.

The Los Angeles Clippers, led by Charles Sims and their IT team, set a new standard for operational and technological innovation during the COVID-19 pandemic.