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UTA's Acquisition of Medialink
Project Details
• Acquisition Details: UTA acquired MediaLink, a firm founded in 2003 by Michael Kassan. MediaLink specializes in advising on strategic initiatives across media, marketing, and technology industries.
• Integration: MediaLink retained its brand and team within UTA. Kassan joined UTA as a partner while continuing as CEO of MediaLink.
• UTA Marketing Division: UTA’s existing entertainment marketing consultancy was merged into MediaLink as a new division called UTA Entertainment & Culture Marketing.
• Objective: Strengthen UTA’s offerings in converging fields like entertainment, marketing, and technology, providing a robust suite of services to their clients.
• Strategic Fit: The acquisition complements UTA’s focus on entertainment and marketing synergies.
• Retained Expertise: MediaLink’s team and leadership remained intact to ensure continuity and leverage established relationships.
• Expanded Offerings: The integration enhanced UTA’s capabilities in entertainment and culture marketing.
• Growth Potential: The move positions UTA to capitalize on evolving trends where marketing and entertainment intersect.
• Industry Impact: It reflects the growing importance of advisory services in navigating media and marketing landscapes.
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