Charles founded PSAG during the COVID-19 pandemic to bring together technology leaders from professional sports leagues worldwide. The group grew to 180+ members, including representatives from the NBA, NFL, MLB, and more. Weekly strategy sessions foster collaboration on shared challenges, from fan engagement to operational efficiencies.

This initiative cultivated an unparalleled network of tech leaders, exchanging ideas and driving innovation across the sports industry. By bridging organizational silos, PSAG has become a think tank for transformative ideas that shape the future of sports technology.

‍