RivalX
Project Details

One notable collaboration is with the National Hockey League (NHL). In November 2023, the NHL announced a multiyear partnership with Rival to serve as the Official Tournament Platform and League Operator for all competitions within the NHL’s esports umbrella, including the EA SPORTS™ NHL World Championship. This partnership allows the NHL and its 32 clubs to launch team-branded gaming communities on the Rival platform, strengthening tournament administrative functions and maximizing fan engagement.


Enhanced Fan Engagement: The partnership enables the NHL to connect with fans through customized gaming experiences, fostering a deeper sense of community.
Team-Branded Gaming Communities: Each of the 32 NHL clubs has the opportunity to create its own gaming community, allowing for personalized fan interactions.
Improved Tournament Operations: Rival’s expertise enhances tournament administrative functions, providing a seamless experience for participants.
Data Collection Opportunities: The platform facilitates the collection of zero and first-party data, offering valuable insights into fan demographics and behaviors.
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