Technology often evolves faster than humans can adapt, leaving users and employees behind in a rush to innovate. In this keynote, Charles Sims highlights the importance of empathy in creating technologies that resonate with people. By sharing lessons learned from projects like the NBA virtual fan experience, Charles demonstrates how empathy and innovation can coexist to deliver user-centric solutions. He also addresses the risks of ignoring the human element and offers practical frameworks for building inclusive technology roadmaps. This session is ideal for tech leaders, product designers, and innovators aiming to create solutions that drive trust, engagement, and long-term impact.